Cinnamon Chasers - "Luv Deluxe" T-Shirt Contest
London-based "Cinnamon Chasers" announced a t-shirt-contest on twitter in 2010. Goal was to design some shirt-graphics that matched the very nice music-video to "Luv Deluxe" (see below), which drew a lot of attention on the www in that time.
I litterally loved "Luv Deluxe" and the video since the first time I watched it, so it was no question, that I'd enter the contest with my designs.
Please watch the video first:
From Youtube:
SXSW 2010 Winner of Best Music Video
Directed by: Saman Kesh

Produced by: Francis Pollara
Assoc. Producer: Nate Eggert
Luckily I was the chosen winner of the contest, which led to my shirtdesigns being produced and sold in their shop online. I was also asked to design some more shirts containing only a "Cinnamon Chasers"-Logotype, cause they liked the "Luv Deluxe"-designs so much.
Some of the key-elements of the video mixed together ...
This design shows the very last frame of the video, which has a deep impact on the watcher ... and a very unique aesthetic.
Icons showing the main story-line-based key-visuals ...
Icons showing the three different story-lines of the video with simple changes on the heads of the pictograms ...
One of the Logoshirt-designs ... and my personal favourite.
Another Shirtdesign based on "Cinnamon Chasers".

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